Our story is one of care, dedication and a whole lot of growth.
Small Batch. Big Impact.
At NaturelleGrow, we’re here to support your growth - whether that means healthier, thicker, longer hair or building your own business.
What began as one woman’s handmade solution has become a trusted destination for clean, effective products made for textured and breakage-prone hair. Today, we offer both small-batch haircare and private label services to help others grow, too.
Powered by Nature. Proven by Results.
Every NaturelleGrow formula is handcrafted with care, using powerful ingredients that nourish from root to tip. From mineral-rich clays to ancient herbs and plant-based hydrators, our products are designed to restore moisture, reduce breakage, and - most importantly - support real, visible growth.
We’ve helped thousands of people grow longer, healthier hair with formulas they can trust—and the reviews speak for themselves.
“Oh my! If you sleep on this product you will miss out on great things for your hair. This product is lite-weight, great for your scalp, and my hair grows beautifully. The shine! I have natural hair no chemicals. GET SOME!”
- Mary G uses Healthy Greens Hair Balm
“These products are truly handmade with tender love & care. 🤌🏾✨ And the results are there honey! My hair grew 1 inch within 2 weeks of using it (oiling my scalp every other day or every two days)!!! PERFECT DELIVERY AND SHIPPING TIME! 💕🌸 The item looks just like the photos, and even better quality in person. Exceeded my expectations! 🥰 Definitely a returning customer. Such a cute addition to my small business! Thank you for the excellent customer service.”
- Lee London uses Mega Growth Hair Oil
“Literally a godsend. I’m a biracial woman with a black dad and white mom and have struggled with dryness in hair my entire life. I’ve tried countless products but never handmade. The consistency was amazing and my hair 4a/4b curls drank it right up. Thanks so much 🖤”
- Carin Aspinall uses Indian Clay Deep Conditioner
“I ordered 3 products as a first time customer. This was a game changer since I no longer want to buy commercial products. I used it on myself and both of my daughter's hair. OMG! It felt like silk but unfortunately my oldest daughter used too much..Lol. I will be ordering more for the three of us ❤️”
- Nyisha Hinton uses Aloe & Avocado Shampoo
Wholesale & Private Label
Your Business Growth Starts Here
You know our products work. Now build your business on them!
NaturelleGrow Pro is the business branch of our story - created for entrepreneurs, salon owners, and beauty brand dreamers who want to launch or expand using our trusted formulas. We offer:
- Private Label & Starter Kits
- Wholesale & Bulk
- Real support and partnership
Renee Dawes
Meet the Founder
NaturelleGrow began as Renee Dawes’ personal mission to create honest haircare that truly works. What started in her kitchen has grown into a thriving, small-batch brand trusted by thousands.
As both a Black woman and business owner, Renee brings deep care and purpose to everything she creates - understanding the beauty, the challenges and the importance of ownership in the textured hair space.
You can still find her in the lab today, mixing and packing every product by hand—with love, intention, and a vision to uplift others through growth.
Contact Us Anytime
Have a question or need support? Whether you're shopping for yourself or starting your own haircare brand, we're here to help - just reach out.
Handcrafted in Small Batches
All our products are artisan-crafted in-house with unique recipes - no generic bases
Results, Powered by Nature
Rooted in nature…100% plant-based, clean beauty formulas that nourish from root to tip
Over 15,000+ 5-Star Reviews
Founded in 2011, we’ve been trusted by thousands to deliver thicker, stronger beautiful hair every day.
Fast Shipping & Hassle-Free Returns
Fast shipping, easy returns, no drama. Because caring for your hair should feel easy.